The next installment of The Return of D Rose is out and it is titled Push. This one lets Derrick Rose explain more about his desire to come back stronger than ever and pushing through the pain of rehab. Here is the official tagline from Adidas:
“The Return of D Rose continues. What’s inside him, can’t be stopped. Watch Rose Push himself like never before to return faster and stronger. Join the rise. all in for D Rose. #TheReturn”
This is another strong video from Adidas and Rose. The executives at Adidas are putting a lot into Rose and I am sure they need him to come back strong and raise their brand profile. I think it is working already.