The Toronto Blue Jays came out of left field (pun definitely intended) with a lawsuit against the Creighton Bluejays. They are alleging that Creighton began using the Blue Jay (or Bluejays) logo in September of 2013, and that it has and will continue to damage, “cause confusion, cause mistake, and deceive the trade and public, who are likely to believe [Toronto's logo] ha[s] their origin.” In other words, Toronto has used their own Blue Jay logo, in one form or another, since the beginning of time….
….and they feel that by Creighton requesting to register their own “new” Bluejay logo and slap it on every piece of apparel they can think of, people will get confused and have no idea what they’re buying. “Is this the Toronto Blue Jays or the Creighton Bluejays?!?!? Oh my God, I have no idea – I guess I just won’t buy anything today”. I’m assuming that’s what the mass exodus of confused Canadian/Yuppy Midwesterners would say when confronted with the issue at the local sporting goods store. You be the Judge.
See the lawsuit in it’s entirety here.