College Football

ROUNDTABLE: Greatest Sports Moments on Social Media


Social media has become a staple of consuming and experiencing sports and culture. Look back with some of our writers at their favorite social media moments in sports.

Alex Schubauer: Twitter has done its most good for the NBA, especially its off-the-court drama. Players and teams can turn the mundane (trade requests, routine transactions) into memorable moments. The Blazers made a non-story into a tiny one and Bledsoe turned a fairly interesting story into an all-timer. (And doubled down.) Nothing beats the DeAndre Jordan saga, however.

On July 8, 2015, Twitter went nuts when word creeped out that Jordan, who had committed to the Dallas Mavericks days earlier, wanted to back out. Yes, the fans went nuts but what made it amazing is the way it played out through NBA players in real time on Twitter. Chandler Parsons was coming to convince him to stay. JJ Redick, Chris Paul and Blake Griffin (fresh off pretending to be in Hawaii!) used progressively wilder modes of emoji transportation to get to him. Chris Broussard tweeted that Cuban was literally driving around Dallas looking for Jordan’s house to speak to him. That was amazing but turned out to be untrue, the only small black spot on this otherwise perfect day.

Meanwhile, noted two phones haver Paul Pierce DIDN’T KNOW HOW TO USE EMOJIS and thus delivered the best tweet of the day.

Michael Jordan and Kobe Bryant tweeted emojis of their championships, because this was a good an excuse as any to remind everyone. For one day, emojis infected all of basketball twitter. As someone who mostly has no use for emojis, it was an improbable 24 hours where I was excited about their prominence. Truly an earth-shattering event.

Eventually, the Clippers got Jordan to re-sign, perhaps through overnight kidnapping but probably not. Eventually everyone moved on, but nobody will forget. What a beautiful day.

Dan Soden: It was Anne Frank who said “How wonderful it is that nobody need wait a single moment before starting to improve the world.” In 2017 those words need just a slight tweak to carry a much different meaning.
My favorite social media moment isn’t a singular moment but rather a movement that changed social media for me and countless others and it’s the rise of the gif creator.

It’s was close to a year ago that Wrestling Twitter lost several pioneers, WWE had decided to crack down on gif makers and accounts were suspended. That didn’t slow them down…nope. They waged on with even more gifs, mainly of independent wrestling but still they were coming out of the wood work.

Basketball Twitter was on the rise and even Football Twitter, while it’s never been on the same level as Basketball & Wrestling, was producing some quality content.

These guys introduced me to new wrestlers & promotions that I probably wouldn’t have had any interest in before. Helping launch careers to the next level and generating buzz for plenty of promotions. NBA Twitter started to produce some of the greatest highlight reels & NFL Twitter was using them as mini film clips to break things down.

How wonderful it was that nobody needed to wait a single moment before improving Twitter, they just went out there and gif’d it.

Robby Cowles: I’m a Twitter guy. I can’t stand Facebook since it’s conquering by parents and family members with terrible opinions. The best Twitter sports group by far is NBA Twitter. There are so many great moments in NBA history that were shaped by Twitter: Durant signing with Golden State, LeBron returning to Cleveland, anything that Joel Embiid does. But for my money, NBA twitter was never better than during the 2016 NBA Finals.

It had everything: an all-time great team vs. an all-time great player, a collapse for the ages, and Draymond Green attacking genitalia left and right. Twitter was a tornado of hot takes and memes. Every game made Twitter so electric that it was almost as entertaining as the games themselves (almost). Twitter never has and likely never will be more entertaining than those seven nights in June.

Derek Hernandez: When the lights went out during Super Bowl 47, Twitter was the shiznit. I don’t know if it was because the game was pretty bunk up to that point, but the Twitterverse was in rare form when the blackout happened.

Creativity was sky high…

Rasslin’ jokes were a plenty…

And even brands brought their “A” game.

Now I do have to say that even though the Oreo tweet was epic from a marketing perspective, it was basically the “What!” chant of brand tweets. It spurred so many lame attempts at being funny.

Here’s to you, old ass Superdome.

Brian Hall: For me, Twitter used to just be a thing I had on my laptop screen in the background while I watched college football. I was into it, but only kind of. And then, on November 30th, 2013, that would change forever.

The Kick-Six was not only one of the greatest college football moments of all time, but an all-time great Twitter moment as well. For starters, it had all the buildup from all of the previous games that day (remember that this was not only the season when a mediocre Michigan team scored late and failed to win on a two-point conversion against Ohio State, but Duke was playing for its spot in the ACC championship game) and the game itself had been a classic up to the final play.

Twitter was already buzzing, and when Alabama coach Nick Saban appealed for one second to get put back on the clock so his team could attempt a game-winning field goal, you could almost feel what was coming…

You already know what happened. The officials put the second back on the clock. Alabama brought out their field goal unit (and their freshman backup that only had two career attempts up to that point) and, well…

It was chaos. It was absolute pandemonium, and Twitter blew up.

For me, before the Kick-Six, Sports Twitter was just a thing. After it, though, Sports Twitter became the thing.

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